The "Hotel Box" is a brand new product to the market. It is neither a box, nor a piece of furniture, but all in between. Through years the industrial designer: Lilian Adler stuffed all her latest treasures of shoes, as we all do, in randomly shaped boxes into the rear of the closet. Hard to manage, tough to stack. As time passed by and the space became even more sparse, she just had to come up with something smarter. A stackable shoe box which could be stowed away when not in use.

She presented her thoughts to her partner Soren Berg, industrial designer as well, and after several sketches, they finally matured their ideas into a concept that would suit the purpose. A shoebox that could be stored at a minimum, but easily unfolded and stacked into towers and shelves; a shoebox that showed its content while remaining dust-free, please!   

The "Hotel Box" is produced of the finest quality paper ware. You buy them folded in sealed plastic folio. Whenever you need one you unfold them, zip them with a pair of rubber bands, and then, voila, they are ready to go. They are stackable in up to 10 feet towers (fixed through center screws) and in endless shelves crawling along the walls using joints borders. Finally, a dust lid is snapped into the opening in front, making the content easy to enjoy.

Measures (in cm): Height 15, width 47, depth 30
Weight: 200-250 g
Variants: 12 patterns

All twelve patterns are available to the market; in addition we intend to launch new ideas and designs every sixth month. For this reason we have appointed graphic artists to the team, and occasional we invite others to join the concept for exchange of ideas. And this is exactly what the "Pure Nomade" is about, a come-and-go of impressions and directions as new fashions and trends emerge.

NewsLetters070111 – Pure Nomade Limited – www.purenomade.co.uk