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The partnership:
Lilian Adler:
Danish Design School. Artwork, Graphic and Industrial Design.
Søren Berg:
Danish Design School. Artwork, Furniture and industrial Design.

IN-HOUSE DESIGN:

Artwork and Graphic Design:
- visual communication through text and images to brand thoughts and visions
Furniture Design:
- relating space to physical framework and objects in architectural environments
Industrial Design:
- creation and development of concepts and specifications of products
Still A Fairytale…

The "Hotel Box" has become a chic and refreshing new concept for interior decoration. Initially created as, yes a shoebox, to display your favorite flats, sandals or high-heel stilettos, it has now found a new life as an accessory helping to organize and energize your home. Whether used as modular organizers, shelving systems, small storage towers or room dividers, the “Hotel Box” is a fashionable way to footprint your living space. Some stack them up against a wall in the living room others use them as nightstands or bookcases. Available in a multitude of solid colors and artwork designs they are perfect for mixing and matching. Each Hotel Box arrives in collapsed form, just unfold to assemble. Because they fold flat, they’re the perfect way to constantly revamp your space. Keep a supply of different designed tucked away and you’ll be able to dress-up your living space for any occasion. You can even bring a few along on trips to keep you items organized while away from home.

The “Hotel Box” was developed by designer Lilian Adler. She wanted something fun and interesting to organize and showcase her shoes. Something in different colors and patterns and that were easy to interchange, stack or pack away when not needed. She put her thoughts together, and after some time she finally came up with a prototype and from that the concept of “Hotel Box” was born. With the addition of a dust lid that snapped into the front opening, the mission was accomplished.

The Hotel Box is 47 cm x 30 cm x 15 cm (width x depth x height) and weighs 250-300g a piece. It comes in 12-14 variations as four solid colors; the rest in special designs, with new models popping up every 4-6 months. The vast majority of the artwork is created by the person behind “Hotel Box” Lilian Adler. The rest are by freelance designer Naja Conrad-Hansen, who specializes in illustrations, paintings and fashion concepts, and fashion designer Rikke Mai, who has her own clothing brand.

The “Hotel Box” was designed for larger items, but expect a mini version designed for smaller items such as jewelry, cd & dvd collections, beauty products and other smaller items. The concept is the same, except this one is small enough to keep on your desk, bookcase or window ledge.

Unveiled at the Copenhagen International Furniture Fair in May 2007 the “Super Chair” by Pure Nomade is new concept in lounge chair design. Designed by Soren Berg this minimalistic piece of furniture is perfect grouped in open spaces like lofts, lounges, cafes, studios and waiting areas as well as a singular piece in the home. Soren was inspired by the super-sized wire shopping trolleys used at American Supermarkets (thus the name “Super Chair”). The piece is composed of double curved surfaces each formed by straight lines called generators. This is also known as hyperbolic paraboloids or hypars, widely known for their architectural use in 1970s era roof construction. The true innovation behind this piece is that these wired grid shapes are patched together at their boundaries through the generators, reinforcing the structure of the chair and making it a very fluid piece.

And this is exactly what the “Pure Nomade” is all about, a come-and-go of impressions and directions as new fashions and trends emerge.


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